Displayed in Nordstrom NYC, Lady Gaga herself arrived to promote her new Voce Viva Valentino fragrance at this popup. CNC routed "chemetal Valentino lettering, 3D LED illuminated product display, and a large monolithic illuminated SEG backer and chemetal desk and were featured to display the product and an interactive voice-to-paper transcribing device were used to promote the product for this popup.